WE ARE A RESPONSIBLE GLOBAL TOTAL FOODS COMPANY
WHAT CAN WE HELP YOU FIND?
EXCITING GOODNESS IN EVERY BITE
OUR BRANDS
OUR EXCITING LIFE AT BRITANNIA
WE MAKE Ti)NGS HAPPEN
If there were a soundtrack for life, whenever something cool happens, the background would go TING! Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company, serving products that brim with exciting goodness, through the day. We do that by working together as a creative, energetic and passionate team.
BRITANNIA IN THE NEWS
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.
Social Throwback 2023: Top 50 Indian ad campaigns
CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Britannia aims to more than double its cheese biz in next 3 years; plans to invest in growth of e-commerce and MT channels
To penetrate deeper into the households, Britannia Bel Foods is working on accessibility and affordability. It plans to come up with Rs 10 sachets and expand its distribution multifold in metro cities.
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Parambrata Chatterjee hosts a TV show to encourage women entrepreneurship
Britannia Marie Gold brings the first-ever television show to fund aspiring women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ - Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee, features ‘womenpreneurs’ across West Bengal presenting their business ideas to a jury comprised of notable business leaders from the State.
Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses
All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
Britannia will focus on ‘total’ foods dream and new offerings to consumers, says Varun Berry
CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia Industries, at their Bengaluru office to talk about Britannia's journey during pandemic, plans to accelerate innovation and Britannia's growth outlook.
From bite to flight: Varun Berry's big plans for Wadia empire
Varun Berry, now steering a larger and crucial role at the Wadia empire, as Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of Britannia Industries, in a candid conversation with Ratna Bhushan on what next for Britannia
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation.
Britannia develops the BHub AW app to streamline its supply chain
Through this app, Britannia intends to simplify processes and make the most use of data to expand its business portfolio. With real-time data, the sales system is not reliant on any bottleneck and is always aware of what is going on, allowing it to make choices on the move.
Britannia Industries unveils 'Marie Gold Jeera' to serve regional customers in TN
The brand ahead of its region-specific launch has worked with various women homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its key ingredient given its health benefits, according to company Chief Marketing Officer Amit Doshi.
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.
Social Throwback 2023: Top 50 Indian ad campaigns
CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Britannia aims to more than double its cheese biz in next 3 years; plans to invest in growth of e-commerce and MT channels
To penetrate deeper into the households, Britannia Bel Foods is working on accessibility and affordability. It plans to come up with Rs 10 sachets and expand its distribution multifold in metro cities.
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Parambrata Chatterjee hosts a TV show to encourage women entrepreneurship
Britannia Marie Gold brings the first-ever television show to fund aspiring women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ - Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee, features ‘womenpreneurs’ across West Bengal presenting their business ideas to a jury comprised of notable business leaders from the State.
Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses
All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
Britannia will focus on ‘total’ foods dream and new offerings to consumers, says Varun Berry
CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia Industries, at their Bengaluru office to talk about Britannia's journey during pandemic, plans to accelerate innovation and Britannia's growth outlook.
From bite to flight: Varun Berry's big plans for Wadia empire
Varun Berry, now steering a larger and crucial role at the Wadia empire, as Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of Britannia Industries, in a candid conversation with Ratna Bhushan on what next for Britannia
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation.
Britannia develops the BHub AW app to streamline its supply chain
Through this app, Britannia intends to simplify processes and make the most use of data to expand its business portfolio. With real-time data, the sales system is not reliant on any bottleneck and is always aware of what is going on, allowing it to make choices on the move.
Britannia Industries unveils 'Marie Gold Jeera' to serve regional customers in TN
The brand ahead of its region-specific launch has worked with various women homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its key ingredient given its health benefits, according to company Chief Marketing Officer Amit Doshi.
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year